"A family based in north London seeks an exceptional and skilled tutor to assist their most junior child on his initial journey to turning into an British gentleman."
Looking at this post, you might easily overlook the term "beginning" as simple a turn of phrase.
But, it could be the crucial element of this unique employment listing, as it aims to recruit a teacher for a 12-month-old.
Hundreds of submissions have now been received since the unnamed family published their call for the highly paid tutor, who has to be "an exceptional individual".
During the past few weeks, the advert has received attention throughout the media, with several wondering why?
Forward-Thinking Method
A tutoring expert, chief executive of an education consultancy, which is supporting the family in their search, explained that notwithstanding first scepticism, he considered the concept "far sighted", and "progressive".
When he consulted the family, he said they understood the unusual nature of their requirement, and how immature their son is.
But, they explained that they "were unwilling to delay any longer" to engage a tutor, as they had postponed until their older child was five, and by that point "cultural conditioning had already become established".
What exactly does the family indicate by "cultural leaning"?
It's "all-encompassing", Adam responded. "How you eat, the manner you speak".
He said the older sibling had picked up "really subtle, non-verbal cues" from the family, and had adopted their cultural norms. The family informed the consultant they wished to avoid this pattern to happen again with their younger child.
The strategy: To bring in a English tutor, who must speak with RP, to shape the baby right from the beginning.
Natural Absorption
"A lot of the education at the outset here is somewhat acquired indirectly," stated the expert.
It's through this osmosis that the family are aiming the child will pick up the British traits they want to cultivate.
Adam noted the tutor needed to be somebody who attended "prestigious academies – the same kinds of schools as the family plan to send their son to".
"The tutor simply needs to be the appropriate candidate, they'll be doing things they aren't even aware they're doing, just naturally," he said.
Money No Object
The family informed Adam the chosen tutor should ideally also have familiarity of or enthusiasm in riding, winter sports, artistic pursuits and musical activities so as to inspire the child in a broad spectrum of hobbies.
Additionally though, he stated the family wanted the tutor to register the child on a variety of classes so the child would be "equestrian training and picking up an musical instrument by the time they are about three years old".
In the family's view, guiding their son grow into a "English gentleman" will result in success and open doors.
"For all the pros and cons of that, because it's undoubtedly a status symbol," he comments.
However, despite all this tutelage in "Britishness", could the child pick up so-called cultural influence from the globally influenced family he resides with anyway?
"Yes", answered Adam. "They realize this might not succeed, but they've merely embraced the perspective of, 'let's give it a go and we'll proceed as quickly as we can', because the price of it is not relevant," he said.
Impractical
There are some in the tutoring industry who express these doubts.
Peter Cui, head and founder of an educational organization, who provides individual instructors, commented that "the journey of becoming bicultural, or in fact, discovering oneself, is something that must be grown into, not designed."
Peter wrote that he had moved from China to the United Kingdom at the age of 7 years old, and had been educated experiencing and living dual heritages. He progressed to study at a prestigious UK institution.
"The idea that one individual can serve as a embodiment of UK identity, someone who can possibly impart the qualities of a English gentleman upon a one-year-old child, strikes me as naive and impractical," he wrote.
"Based on my background, employing a typically English tutor from babyhood will not necessarily create the result they desire.
"I wasn't provided with that kind of mentor, and nevertheless I have been fortunate enough to enjoy many of the opportunities they hope for their son."
He stated: "The fact is, self-identity should not be forced from the external environment; it must be chosen, and it must originate internally."
Buying Britishness
Naturally, UK identity is something the expert thinks can be taught – and sold.
"I think the reality that the global community holds us in this respect is something that we should be cherishing|valuing|appreciating
